The GoldPrivé 24K Gold Finish

Apple's Watch Ultra 4 and Series 12 arrive at our Dubai atelier sealed, exactly as Apple shipped them. GoldPrivé hand-applies genuine 24-karat gold around the case only — never the sensors or display — so ECG, GPS and heart-rate tracking keep working precisely as designed. Every luxury Apple Watch Ultra 4 case leaves the atelier with the same craftsmanship standard, regardless of finish.

This collection is built around craftsmanship, finishing quality and personalization for the Apple Watch, creating a premium wearable for collectors, executives, gifting occasions and clients who value exclusivity.

Personalization and Bespoke Options

GoldPrivé offers 24K Gold, Rose Gold or Platinum finishes with a band chosen for each design, and engraving across both Ultra 4 and the Luxury Apple Watch Series 12. Initials or a short message can be engraved, with the position agreed with your consultant before production. Clients can contact our team to discuss a preferred finish and personalization ahead of production.

Ultra 4 Versus Series 12

Ultra 4 starts at $ 3,400 for rugged, sport-luxury durability; the Luxury Apple Watch Series 12 starts at $ 1,950 for a refined everyday build. Both collections share the same 24K gold craftsmanship standard, applied entirely by hand in Dubai. Every model begins as a genuine, factory-sealed Apple Watch, so its Apple internals and software updates are unaffected by the 24K gold finish. Apple may, however, treat a customised watch as modified, which can affect its warranty, and once customised the watch is no longer water resistant; GoldPrivé Care covers the customised parts.

Whichever edition you choose, the 24K Gold Apple Watches Collections share one standard: genuine Apple engineering beneath, GoldPrivé craftsmanship on the surface.

Completing the Set

Clients building a matched collection often pair a gold Apple Watch with the 24K Gold iPhone 18 Pro Max or our gold iPhone cases.

A Trusted Luxury Maison

GoldPrivé supports clients with brand authenticity guidance, care information and product verification. Learn more about GoldPrivé Maison, product verification, and GoldPrivé Care.